Help CentreIntegrations Marketing toolsHow to use Google analytics (Universal) to track booking and enquiry activity

How to use Google analytics (Universal) to track booking and enquiry activity

For iframes  -  Cross Domain tracking is currently not supported

Step 1 – enable e-commerce tracking and set up goals

Login to your Google Analytics account: http://www.google.com/analytics/

Select the relevant site:

Admin > Tracking Info > Referral Exclusion List. Add your website domain and secure.supercontrol.co.uk

Admin > View Settings > E-Commerce Settings. Select ‘Yes’ and change currency.

Admin > Goals:
Create a Goal > Goal setup > custom
Enter Goal name e.g. Online Bookings
Choose Destination from Goal Type
The Goal URL should be /availability/booking_summary.asp
Change ‘Equal to’ to ‘Regular expression’.
Save the Goal.

Create an additional goal for Mobile Bookings. The Goal URL will be: /availability/mobile/booking/booking_summary.asp

Create an additional goal for PayPal Bookings. The Goal URL will be: /availability/mobile/booking/psp_transfer.asp

For enquiry conversions from the availability enquiry form the goal URL will be: /availability/availability_enquiry_thanks.asp

For enquiry conversions from the standard enquiry form the goal URL will be: /availability/enquiry_form_thanks.asp

Step 2 – ask your web developer to add the tracking code to the head section of your own website

  *enter your UA code in place of ‘xxxxxxx-x in the scripts below. Your UA code can be found on your Accounts Home page of your Google Analytics account, it will look something like UA-4814162-1.
 *enter your websites domain name in place of test.co.uk’ in the scripts below. For example for  http://www.orroland.com we would enter ‘orroland.com’.    

 <script>  
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');    ga('create', 'UA-xxxxxxx-x', 'test.co.uk', {'allowLinker': true});    ga('require', 'linker');    ga('linker:autoLink', ['secure.supercontrol.co.uk']);    ga('send', 'pageview');
 </script>  

Step 3 – Ask SuperControl to add the tracking code to your booking pages. Email support@supercontrol.co.uk with your Google Analytics UA code

After a couple of days and if you have had a booking, login to your Google Analytics account. Once you are in the reporting area click the ‘Conversions’ button (in the navigation down the left) > E-commerce > Transactions. This will report all of the bookings based on the date range you have chosen, since you added the full SuperControl tracking and enabled e-commerce tracking.  

In order to see referrer activity, choose ‘Secondary dimension’ (from just above the report) > Traffic  Sources > Source.

1 Comments

Pauline Paterson

Hi Geoff, I have forwarded your request on to the Support team. They will be in touch soon. Thanks, Pauline

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