Covid-19: Strategic Pricing in a changing market with Beyond Pricing
In a changing market, where every booking is important, having access to a smart tool to help you ensure that you are getting the very best price for each stay is invaluable. Dynamic Pricing can help your business to keep pace in a rapidly fluctuating market, and help you not just to survive, but to thrive in the 'new normal'.
Beyond Pricing uses the same technology employed by airlines and hotels to automatically set rates in SuperControl using local supply and demand data. Property managers can thereby maximise revenue for their existing property portfolio, increasing booking revenue 10-40% year-on-year with the same inventory.
Using localised market data, Beyond Pricing provides detailed insights for every price recommendation. You'll know why prices are going up or down on any day of the year. This is even more important now, where booking trends can change daily. Beyond Pricing creates 365 days of pricing, and automatically pushes those rates into SuperControl every day. You always have a year of optimised rates on a rolling basis, so you don't have to manually create rates and your OTA ranking also improves. You still keep control by setting the parameters and retain the ability to override rates. As demand changes, they will apply their sophisticated revenue management and dynamic data models to your listings so you never miss a revenue opportunity.
How do I integrate my SuperControl account with Beyond Pricing?
1. Go to Integrations > Price Optimisation > Beyond Pricing
2. Click "Enable" against all properties you want to integrate with Beyond Pricing. Please note you must have price bands (prices are not required for new properties, just price bands) in place for your properties to allow Beyond Pricing to begin their algorithms. When 'Enable' is clicked, a snapshot will be taken of your existing prices, should you ever wish to revert to them.
3. Use the 'More Information and get started' link found on the Beyond Pricing integration page (illustrated in the screenshot below) to arrange initial contact with Beyond pricing. You will then receive contact from Beyond Pricing with information about setting up your Beyond Pricing account. You will receive a follow up email from them outlining the next steps.
4. Email Beyond Pricing (using the address that they provide to you following your initial phone call) with the following information:
Your key (which is displayed in SuperControl on the Beyond Pricing integration page)
Your Beyond Pricing account email (this is the email you use to login into your Beyond Pricing account)
Beyond Pricing will do the rest! Your pricing will now be updated automatically. You will start to save time immediately, as you no longer need to manage your prices. No more setting rates manually or copying over from last year!