Help CentreIntegrations Social MediaAdd a "Book now" call-to-action button to your Facebook page

Add a "Book now" call-to-action button to your Facebook page

Do you know that Facebook has added call-to-action features to its business pages? Essentially, you can choose from a selection of call-to-action buttons – including “Book now” –  enabling visitors to book your property directly from the header of your Facebook page.

Please note we would highly recommend you have Google Analytics tracking set up to allow you to report accurately on the call-to-action button. Please see our set up guide here

Before you add the button we suggest that you use the Google Campaign URL builder as this will allow you to capture reporting data about the referrer in your Google Analytics platform. For more information please see the URL builder help guide.

  1. Go to the Campaign URL builder
  2. Enter the URL of your calendar, for example this might be https://www.test.com/calendar.asp
  3. Enter the Campaign Source as Facebook
  4. Enter the Campaign Medium as Facebook-Book-Now-btn
  5. Enter the Campaign Name: Facebook-btn
  6. Copy the URL that has been generated, which will look something like: https://www.test.com/calendar.asp?utm_source=Facebook&utm_medium=Facebook-Book-Now-btn&utm_campaign=Facebook-btn
  7. Enter the URL into your browser and click go. If this takes you to your website calendar page then it has been set up correctly
  8. Keep a copy of this URL ready to paste into Facebook

How do I add a book now button?

  1. Log in to your Facebook account and go to your page’s cover picture
  2. Click on Create Call-to-action
  3. Select Book now. Then paste in the destination URL you have copied from the Campaign Builder
  4. Click Create

It’s easy to edit your button if you need to – just hover over it to make any changes. You can also keep track of the people who click on your Book now button.

Viewing the Campaign data in Google Analytics

In Google Analytics any clicks on this new button will be reported in your Acquisition area:

  1. Click Acquisition in the reports on the left
  2. Choose All Campaigns
  3. If you have received call to action clicks on Facebook you will see traffic data for 'Facebook-btn' in the report

0 Comments

How can we make this page better for you?

E-Mail me when someone replies to this comment