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Agency Learning Lab - The Potential of Booking Fees.

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Wondering whether your agency should charge a booking fee? Curious about how much to charge and how it actually works? If so, this Learning Lab article is for you.

Adding a booking fee can create an additional revenue stream for your business. With the flexible tools available in SuperControl, you can tailor this fee to suit your needs.

In this article, we’ll look at the advantages of charging a booking fee, the different ways to set it up, and how it can be managed as commission. We’ll also share real-life examples showing how booking fees can boost revenue and help reduce losses from cancellations.

FAQ

Should I charge a booking fee?
  • Absolutely. Adding a booking fee to your listings comes with several advantages:
  • Increased revenue potential – an extra income stream that supports your business costs.
  • Additional profit for your agency – the fee doesn’t have to be passed on or shown to owners.
  • Funds for growth – reinvest the profit into recruitment, marketing, or other initiatives to strengthen your business.
  • Flexibility for guests – the fee can be built into the booking cost, and you decide whether or not to itemise it.
How much should I charge?

Booking fees can be set as either a fixed amount or a percentage of the booking. Percentage-based fees typically generate higher overall income, with most clients averaging between 9% and 15% per booking. The image below highlights the difference between these two approaches.


How do I add a booking fee in my SuperControl account?

Please see our easy to follow guide on how to set this up:  https://help.supercontrol.co.uk/m/using-supercontrol/l/631631-how-do-i-add-my-booking-extras

Which channels can I send this booking fee to?

Yes, please see a table of our most popular channels here to see which ones accept the sending of default booking extras.  https://help.supercontrol.co.uk/m/channel-manager/l/1239857-channel-manager-overview

Can I record booking fees as commission?

Yes, please see our handy guide on how to pay booking fees to your own business as commission and also how to pay the entire value of an extra to an owner.  https://help.supercontrol.co.uk/m/94524/l/1230576-booking-fees-agency-only

Where can I view data on income from booking fees?

We have a detailed booking extras report that will show you the statistics for this income in both graph and table form.  This data can also be exported as a CSV file to Excel or similar.

How can I add a booking fee to my channel integrations?

Please see our guide on how to add a booking fee to a channel listing: https://help.supercontrol.co.uk/m/73839/l/1198311-applying-default-booking-extras-to-different-channels

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