Help Centre

Airbnb: Introduction and FAQ

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Launched in San Francisco in 2008 after its founders rented out an airbed in their spare room, Airbnb now has more than two million listings across 190 countries. The number of guests booking on Airbnb has risen from 21,000 in 2009 and was more than 40 million by 2015. It’s a good time to list on Airbnb because the word from them is that traveller demand presently outstrips accommodation supply.

We have a fantastic two-way integration and full booking integration with Airbnb, enabling SuperControllers to manage their Airbnb listings directly from their SuperControl account.

Our connection with Airbnb means you can:

  • Sync your existing listings with rates and availability only, or create new, full content Airbnb listings using your SuperControl data.
  • Accept live online bookings. Nb. This integration enables Instant Book on AirBnB only.
  • Get your properties directly in front of the 100 million+ guests who book with Airbnb worldwide.

It’s free to list your properties on Airbnb. Depending on how strict your cancellation policy is, Airbnb takes a percentage fee from (+ VAT) of each booking.

FAQs:

How to Optimise your Listing on Airbnb

Within your Airbnb data page (Properties > Edit > Airbnb data > Go), you will find a button called "Booking settings". These settings allow you to specify the following:

  • Guest requirements
  • Pre-booking message
  • House rules
  • Details about your home

These settings are useful during the booking process to help ensure the guest's expectations of your property match the property in reality, and make sure guests are clear about your house rules.

1. Be specific

Make your listing content as comprehensive as possible. Owner listings typically out-perform those added by agencies because of attention to detail. Tick every amenity that applies to your holiday rental, don’t miss anything out. If there is a box you can tick, make sure you do. It’s worth setting a reminder to check your settings regularly to see if Airbnb has added any new ones since you initially set your property up.

2. List all of your properties

The major players know how many properties you have in your portfolio, and owners and companies that add them all to their channel rank higher.

3. Add your prices way in advance

Make sure you add your prices at least 12-18 months in advance. Don’t get too hung up about what you should be charging, the further ahead you set your prices, the more flexible you can be. Set them high to start with, then adjust them as those dates get closer.  The worst that could happen is that someone books and pays a premium price.

4. Don’t cancel!

Canceling bookings has a detrimental affect on your listings. Aim to have a cancellation rate that is lower than 10% to help your holiday rentals’ performance on Airbnb. In an ideal world it would be 0%.

5. Ask guests to review their stay

As well as building trust and providing proof, the number of reviews your holiday rental has affects where it appears in searches. Use auto emails in your SuperControl account to send guests review requests on departure.

Give these a go and you will see results. Remember, advertising on Airbnb gets your self-catering properties seen by a much wider audience. Once you have secured bookings via the channel you can build relationships with the guests, and stay in touch to encourage them to return – booking direct with you next time.

Reviving listings

Breathe New Life into Your Airbnb Listings with SuperControl

Maintaining consistent visibility on Airbnb can sometimes prove challenging. This is especially true for listings that, for one reason or another, begin to underperform. Recognising this hurdle faced by many property owners and managers, SuperControl has taken a proactive step forward.

Introducing Airbnb listing revival

Our dedicated behind the scenes tool, specifically designed for such listings, offers a straightforward yet effective approach. By strategically deleting and then recreating these listings, we can significantly enhance their search ranking and overall visibility on Airbnb. This method helps refresh the listing's presence, ensuring it doesn't get lost in the crowd.

Hands-off, Worry-free Process

One of the prime advantages of the Airbnb listing revival? It's entirely hands-off for you. Our team will oversee the entire process. This process happens automatically, meaning we’ll delete then reinstate listings that are underperforming. So, not only do you get an optimised listing on Airbnb, but you don’t need to worry about having to manage this process yourself.

Please note: Your listings will only qualify for revival IF:

  •  Your listing content in SuperControl is up to date with Airbnb's recent content updates and minimum content requirements.
  • You haven't received a booking on your Airbnb listing before and its been 180 days