LSI Data Insights allows you to track your self-catering properties local market position through detailed yet streamlined reporting on comparable pricing, seasonal availability, performance, and so much more.
Data Insights offers efficient insights into the numbers that matter most. It can enable you to increase your occupancy rates, maximise your nightly income and maximise company efficiency. You can access endless information on property performance through in-depth reports, customisable to your needs.
With limitless filter options, Data Insights can provide an invaluable perspective on how your self-catering business stacks up against the competition. Review the success of your marketing strategy, look for new opportunities and encourage more bookings.
Why utilise LSI Data Insights?
Easy access to decision making data is a must when growing your self-catering business. To understand the ‘how, where, what, when and why’ of the wider market will help you to identify blind spots and opportunities. By focusing on the statistics that directly affect your bottom line, Data Insights will enhance the way you make informed operational decisions. There’s a suite of features available, designed to help you make more money. These include:
- Generate statistics on paid occupancy, availability, total revenue, booking window, average daily rate, average stay, and more.
- Compare your numbers with direct competitors in your local market.
- Review color-coded charts and graphs that highlight at a glance if your performance is better or worse than the market.
- Obtain detailed information on property groups with limitless filter options.
- Target specific date ranges or seasonal weeks with just the click of a mouse.
- Switch from weekly to daily view to see income generated that is based on the way your company conducts business.
- Change filters, dates, or reports, and view the updated data in a matter of seconds.
I’m a property owner, why should I integrate with LSI Data Insights?
Data Insights offers a host of insightful reports tailored to property owners that want to better understand their market position and enhance revenue. Its Market Insights report will help you understand how you stack up against the competition while providing rich data to bolster your marketing efforts.
Make more money from your self-catering properties
Benchmark your pricing and performance against the competition. LSI doesn’t use data scraped from channels – you will be comparing your business with anonymised, but accurate, data from others just like you.
Finetune the balance between your occupancy and pricing
Access comparable data that will help you maximise revenue without excessive wear and tear on your properties.
Right date, right price and right time
The data on offer will help you understand your booking window, enabling you to craft and time marketing campaigns based on booking pace.
I’m a self-catering agency, why should I integrate with LSI Data Insights?
Whether your aim is to attract more owners or streamline your day-to-day operations, LSI’s Rental Insights tool provides a multitude of reports tailored to your needs.
- The daily snapshot will become the first thing you check every morning. A one-page barometer for your business performance.
- Are your campaigns working effectively? The pickup report quickly tells you if your marketing is effective.
- Detailed analytics let you drill down into individual property performance. Quickly identify where your portfolio is performing and where it isn’t.
- Attract more owners with data-led reporting. Providing rental projections to prospective owners is quick, easy and accurate.
- Retain your owners by proving your performance against the wider market.
- Market performance data helps you identify gaps in your portfolio and target specific owners and properties with potential to succeed.
How do I sign up?
It’s simple to sign up. Just login to SuperControl and navigate to “Statistics > LSI Data Insights”. You can sign up and access your reports with just a couple of clicks.
How do I get help?
Once you have logged in to Data Insights there is a "contact support" button the bottom of each page. You can use this to ask questions.
You can also contact LSI directly for product support or any other questions on support@lsitools.com.
How am I billed for this service?
You will pay 15% of your SuperControl licence fee to access the Market Insights version of this product. If you would like to integrate with full version of Data Insights, you can do so directly via LSI.
LSI Glossary
Where is my local market?
The physical location where you have inventory. This is the location where my direct competitors do business.
What is a pickup and the pickup report?
A pickup is a recently booked new reservation. The pickup report is great for analysis of efficacy of your recent marketing or pricing adjustments, as well as monitoring pickup activity to make additional changes to pricing to capitalise on trends that you might not otherwise have data to see.
Why does LSI have filters?
Each page has a filter at the top so that you can narrow down and segment the units so that you can compare apples to apples with comparable units in the market.
What is a market?
Your units are placed into predetermined markets. To see those markets, you can look at the Market Profile under settings. The markets are represented by a tab strip along the top of the page, right below the filters
What are the boxes on the front page?
Metric Comparison Box - These boxes will usually list out the statistic, overall comparative performance, and graphic or coloured image representing the cumulative values, and a graph to show the daily comparison of the stats for the range you filtered.
- Your metric value will be blue, and the local market metric will be yellow.
- The number in the cumulative box represents the cumulative average for all the nights in that range. So, while you could potentially be ahead of the market on most nights, it is still possible to be behind the market if you had a small range of low performing nights.
What is paid occupancy?
Percentage of total nights where money was paid. Paid Occupancy is the measurement of bookings where rent is charged (Paid Booking), which are typically guest or owner guest reservations. Calculation: Paid Occupancy = Paid Booking Nights ÷ Total Nights in the given period.
What is availability?
Percentage of nights that are still available for booking. Availability is the percentage of the nights available. This includes any night that does not have a booking reserved during the period. Calculation: Availability = Total Units - Booked Nights ÷ Total Units.
What is the pickup date?
This is the base date to be used for the pickup report. By default, this should be todays today so that you can look at recent pickups, but you can set this to previous dates to see the reservation pickup you had for a range on that date.
What is the pickup range?
This is the number of days to look back for new reservations.
What is a group?
This is a list of like units that you have grouped together so that you can compare by filtering the group in the different reports.
What is the Filter|DateRange?
This represents the ranges of nights to be filtered for the stats on the current page.
What is Off Market?
Percentage of Paid nights that were blocked off, but no money was paid. i.e., Unpaid nights.