Our sub-market is not defined so much by location as by type of site and the kind of vacation experience. Can such, not location, factors be taken into account?

Yes! Your hyperlocal market will always be based on the listings that are geographically close to you, but this is exactly why we have the concept of the Base Price.
The Base Price is the starting point for the pricing fluctuations. A run of the mill 1 bedroom cottage may have a Base Price of £100, for example, but your amazing yurt with a hot tub nearby may have a Base Price of £200 to reflect the demand for your unique type of property.
For more information check out What is my Base Price and when should I change it?