Now that your setup is complete, you might be wondering: what’s next? One of the most powerful things you can do is start using the data already at your fingertips to make smarter decisions and increase your booking value.
But don’t worry—this isn’t about spreadsheets or complicated reports. It’s about simple actions that can make a big difference.
Booking value means how much each guest spends when they book with you. It’s not just about getting more bookings—it’s about making each one count.
Higher booking value means:
More income per stay
Better use of your calendar
Less reliance on discounts or last-minute deals
You’re already using SuperControl to manage bookings—but here are a few easy ways to use it to earn more:
Add Extras: Offer things like early check-in, welcome hampers, or pet fees. These small add-ons can boost your income without extra work. To set these up click here.
Use Auto Emails: Set up automatic emails to remind guests about extras, such as late check-outs, dog supplements or offer upgrades. To set these up click here.
Encourage Direct Bookings: Use your guest emails for special offers that invite them back—no extra steps, just a personal touch.
Track What Works: Use your booking search to see which extras are popular or which months are busiest. This helps you plan smarter.
Key Data is a free tool that shows how your property compares to others in your area. It’s like having insider knowledge of the market.
Here’s what you can do with it:
See What Others Charge: Compare your prices with similar properties nearby.
Spot Trends Early: Find out when people are booking and for how long.
Plan Ahead: Use the data to decide when to run promotions or raise prices.
You don’t need to be a data expert—just check your dashboard once a week and look for patterns.
Even if you’re not a “data person,” these reports are simple to use and can help you make better choices:
1. Bookings report
Shows how many bookings you’ve had, when they were made, and how much they’re worth. Great for spotting busy periods and planning promotions. Found in Bookings>Search Bookings
2. Booking extras
See which add-ons guests are choosing most often. Use this to tweak your offerings or highlight popular extras in your emails. Found in Statistics>Booking extras
3. Booking Sources
Find out where your bookings are coming from—your website, Airbnb, or elsewhere. This helps you focus your marketing efforts where they work best. Found in Statistics>Booking Sources
4. Availability & Occupancy Report
Shows how full your calendar is and where the gaps are. Use this to plan short break offers or adjust your minimum stay rules. Found in Statistics>Property Performance report
5. Payments Report
Track who’s paid, who hasn’t, and what’s due. Helps you stay on top of cash flow and avoid chasing payments last minute. Found in Bookings>Charts & Reports> Search Customer Payments
These reports are all available in your SuperControl dashboard and can be filtered by date, property, or booking type
Real Tips from the Team
Clients who use booking extras and auto emails often see a noticeable increase in guest spend.
Key Data helps you avoid last-minute discounts by showing when demand is rising.
If you’re not sure where to start, get in touch — we’ll walk you through it step by step