If your Airbnb property name or Listing description exceeded the new limits when this change went live, an alert was added to your SuperControl account with the details.
Airbnb has recently made notable updates on how you can position your properties on its platform.
They have added new character limit restrictions for property names and descriptions. From the 05.07.2022, the new limit will be 50 characters (max) for the Property name and 500 characters (max) for the property Listing description.
If your account has been detected as exceeding these limits you will see in your account under Integrations > Channel manager > International > Airnbnb that you have warning messages asking you to update your listing.
Simply click "Fix" and it will take you to the Description tab of the Airbnb data page of that property where you will need to trim your property name and/or description to meet the expected limit.
Your listing is not affected whilst these errors appear, it just means that if you make an update in the property name or listing description field before meeting the character limit, these changes won’t update in Airbnb.
Why has Airbnb made this change?
Airbnb are focusing on listing optimisation. They are aiming for hosts to utilise the description categories to better structure the appearance of the listings.
In SuperControl under the Airbnb data page for each property in the Description tab you will see the different categories..
Airbnb is encouraging its property providers to split descriptions into these categories. They display each category under specific headers to make your listing more attractive and therefore help booking conversion, which can never be a bad thing!
The categories are as follows:
- The space: Provide information about what makes your space unique.
- Guest access: Let guests know what parts of the space they can access.
- Guest interaction: Tell guests if you’ll be available to offer help during their stay.
- Neighbourhood: Let guests know what your neighbourhood is like and what makes it unique.
- Getting around: Tell guests if your listing is close to public transport (or far from it). You should also mention parking options if applicable.
- House rules: List the rules of your property.
- Other things to note: Let guests know about further notable details that might impact their stay.
You can also check out Airbnb's help article here on a guide to writing for your listing.