About SuperControl's Booking.com integration
SuperControl is a Booking.com Premier Connectivity Partner. We have a fantastic full feed integration that benefits SuperControllers significantly. Manage your property content, prices and availability on Booking.com through your SuperControl account; helping to make your life easier and save you valuable time.
To sign up to booking.com visit their registration form
Our connection with Booking.com means you can:
- Update property content, rates and availability in real-time automatically via SuperControl.
- Make your accommodation visible on the world’s largest accommodation website with over 350,000 properties in 185 countries. Booking.com sells over 500,000 room nights every 24 hours.
- Automatically market your accommodation to 5,000+ affiliate websites globally.
There are no fixed costs, with the commission-based model of Booking.com you only make a payment when you receive an online booking via Booking.com.
We currently have two types of connection with Booking.com- Legacy and Content API.
Legacy will allow you to connect your existing listing within Booking.com to SuperControl. This connection will send over rates and availability only.
The Content API connection will allow you to create new listings on Booking.com from your property details within SuperControl. This connection will send all property details, rates and availability to Booking.com.
More about Booking.com
Booking.com is the world leader in accommodation online booking. It is available in 41 languages, features over 24 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 16 years of experience and a team of over 6,000 dedicated employees in 110+ offices worldwide, Booking.com operates it’s own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.
How to increase your listing performance on Booking.com
1. Be specific
Make your listing content as comprehensive as possible. Owner listings typically out-perform those added by agencies because of attention to detail. Tick every amenity that applies to your holiday rental, don’t miss anything out. If there is a box you can tick, make sure you do. It’s worth setting a reminder to check your settings regularly to see if Booking.com has added any new ones since you initially set your property up.
2. List all of your properties
The major players know how many properties you have in your portfolio, and owners and companies that add them all to their channel rank higher.
3. Add your prices way in advance
Make sure you add your prices at least 12-18 months in advance. Don’t get too hung up about what you should be charging, the further ahead you set your prices, the more flexible you can be. Set them high to start with, then adjust them as those dates get closer. The worst that could happen is that someone books and pays a premium price.
4. Don’t cancel!
Canceling bookings has a detrimental affect on your listings. Aim to have a cancellation rate that is lower than 10% to help your holiday rentals’ performance on Airbnb. In an ideal world it would be 0%.
5. Ask guests to review their stay
As well as building trust and providing proof, the number of reviews your holiday rental has affects where it appears in searches. Use auto emails in your SuperControl account to send guests review requests on departure.
Give these a go and you will see results. Remember, advertising on Booking.com gets your self-catering properties seen by a much wider audience. Once you have secured bookings via the channel you can build relationships with the guests, and stay in touch to encourage them to return – booking direct with you next time.