Who are they
Simply Owners is a leading direct booking marketing platform that showcases holiday cottages, villas, and a wide range of holiday accommodations. The company’s core mission is to promote direct communication between holidaymakers and property owners, eliminating unnecessary fees and restrictions.
Simply Owners does not take bookings or payments and does not charge commission or booking fees. Instead, guests are directed straight to you to enquire and book directly, providing significant advantages, including greater control over cash flow and a more personalised booking experience.
Advertising through Simply Owners offers property owners maximum flexibility in managing their holiday rentals, ensuring they maintain full control over pricing, availability, and guest interactions.
Why Choose Simply Owners
- Predictable costs, please contact Simply Owners for up-to-date pricing.
- Full control over bookings.
- Enhanced trust and guest experience.
- Growing audience of direct-booking holidaymakers.
What type of integration does Simply Owners have with SuperControl?
The Simply Owners connection is a full integration, not an iCal feed. This means your data is shared directly between SuperControl and Simply Owners, and bookings are handled as direct bookings.
What Data is shared
The following information is automatically pulled from SuperControl and displayed on Simply Owners:
- Pricing – including standard pricing and discounts
- Availability – live availability updates based on your SuperControl calendar
- Content – property descriptions and key listing details
How are bookings handled
Any enquiries or bookings generated via Simply Owners come into SuperControl as direct bookings. You remain fully in control of:
- Guest communication
- Payments and deposits
- Cancellation terms
- Booking conditions
This works in exactly the same way as bookings coming via your own website, with no commission and no third‑party involvement.
How to get started
To get started, you can visit https://www.simplyowners.net/owner-resources/guides/simply-owners-supercontrol
Once you have set up your Simply Owners account, you can then raise a support request with our support team requesting that your account be connected with Simply Owners.
Frequently Asked Questions
Do I have to connect all my properties?
No. You can choose which properties you want to list on Simply Owners.
When requesting the integration with Simply Owners, provide the SuperControl property references for the listings you want to connect.
What types of properties does Simply Owners support?
Simply Owners supports a wide range of holiday accommodation, both in the UK and across Europe. The platform is designed to help guests find the right property for their needs while allowing owners to attract high‑quality direct bookings.
Supported property types and categories include:
- UK holiday cottages and holiday homes
- Holiday homes abroad across Europe
- Large properties – ideal for family reunions and group stays
- Pet‑friendly properties – including cottages with enclosed gardens
- Wheelchair‑friendly and accessible properties
- Late availability properties – for last‑minute bookings
- Ski chalets and apartments – for winter and alpine holidays
- Hot properties – popular or featured listings
Guests can browse these categories on Simply Owners and contact owners directly, helping you attract the ideal guest while making it easier for them to find their ideal holiday.
Why is my property type showing as a cottage on Simply Owners?
Via the SuperControl connection, property type is not currently passed through to Simply Owners. As a result, properties will default to “Cottage” on the Simply Owners platform.
If you would like to change how your property type is displayed, you can do this directly within your Simply Owners dashboard, where the property type can be updated manually.
How do I make sure my property amenities show on Simply Owners?
For your property amenities to be included in the feed to Simply Owners, they must be mapped to a VRBO / HomeAway equivalent within SuperControl.
Only amenities that are mapped in this way will be shared and displayed on Simply Owners.
We have a step‑by‑step guide explaining how to map your amenities, which can be found here.
Who takes payment for bookings?
You do.
Simply Owners does not take payments on your behalf. Guests are redirected to your SuperControl booking flow, and:
- Payments
- Deposits
- Terms and conditions
all follow your existing SuperControl setup.
Are discounts supported?
Yes. If you have discounts, special prices offers, or late availability flags configured in SuperControl, these will display on your Simply Owners listing.
Properties with late availability may also appear in dedicated late‑availability searches on Simply Owners, giving additional visibility.
How can I track bookings from Simply Owners?
Bookings generated via Simply Owners are tagged with “Simply Owners” as the booking source in SuperControl.
This makes it easy to:
- Identify bookings from Simply Owners
- Measure performance
- Track the success of the channel over time
Do owners get performance statistics?
Yes. Simply Owners provides access to an owner dashboard where you can view:
- Listing views
- Property page opens
- Guest actions such as website clicks, email enquiries, and phone clicks
These insights help you understand how guests are engaging with your listing
Is Simply Owners considered an OTA?
No. Simply Owners is not an OTA.
They do not:
- Take bookings
- Take payments
- Charge commission
They act as a marketing platform that drives guests directly to you.
Can rent‑to‑rent or managed properties be listed?
Yes, provided you can supply appropriate paperwork showing that you have the legal right to let the property.
Can properties outside the UK be listed?
Yes. Simply Owners supports both UK and international properties, including destinations across Europe. While most guest traffic is UK‑based, international listings are fully supported.
Can I use existing Guest reviews or Testimonials from other platforms?
Yes. Guest Reviews from other platforms can be added, provided you can supply evidence (such as screenshots) that the reviews relate to your property.
Further automation of UpFrontReview syncing may be introduced in future developments.