Help CentreChannel manager AirbnbHow to Optimise your listing on Airbnb

How to Optimise your listing on Airbnb

How does the Booking Settings button help me to optimise my Airbnb listings?

Within your Airbnb data page (Properties > Edit > Airbnb data > Go), you will find a button called "Booking settings". These settings allow you to specify the following:

  • Guest requirements
  • Pre-booking message
  • House rules
  • Details about your home

These settings are useful during the booking process to help ensure the guest's expectations of your property match the property in reality, and make sure guests are clear about your house rules.

How can I optimise my Check-in options?

Within your Airbnb data page (Properties > Edit > Airbnb data > Go) click on Basic details. Here you have more specific check in options. Whether your property has a smart lock or lock box you can inform the guests about it here.

What General recommendations can you give me to improve my Listing Performance on Airbnb?

1. Be specific

Make your listing content as comprehensive as possible. Owner listings typically out-perform those added by agencies because of attention to detail. Tick every amenity that applies to your holiday rental, don’t miss anything out. If there is a box you can tick, make sure you do. It’s worth setting a reminder to check your settings regularly to see if Airbnb has added any new ones since you initially set your property up.

2. List all of your properties

The major players know how many properties you have in your portfolio, and owners and companies that add them all to their channel rank higher.

3. Add your prices way in advance

Make sure you add your prices at least 12-18 months in advance. Don’t get too hung up about what you should be charging, the further ahead you set your prices, the more flexible you can be. Set them high to start with, then adjust them as those dates get closer.  The worst that could happen is that someone books and pays a premium price.

4. Don’t cancel!

Canceling bookings has a detrimental affect on your listings. Aim to have a cancellation rate that is lower than 10% to help your holiday rentals’ performance on Airbnb. In an ideal world it would be 0%.

5. Ask guests to review their stay

As well as building trust and providing proof, the number of reviews your holiday rental has affects where it appears in searches. Use auto emails in your SuperControl account to send guests review requests on departure.

Give these a go and you will see results. Remember, advertising on Airbnb gets your self-catering properties seen by a much wider audience. Once you have secured bookings via the channel you can build relationships with the guests, and stay in touch to encourage them to return – booking direct with you next time.


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